Nobody dislikes Call of Duty’s graphics or art direction, it is the lack of innovation in the series and the perceived “copy and paste” mentality that has started to permeate gamer’s opinion of the franchise. Now nothing negative can be said of the Call of Duty franchise without the cheviot that it is an extremely successful title. It has truly changed a genre, and most gamers have enjoyed at least one of the game’s iterations.
However, over the past few years CoD has become stale. There is a demographic that can, apparently, take the same game mechanics year end and year out without fail. But for a growing number of gamers, CoD is long overdue for some changes if it intends to regain their interest. There is a small amount of sales data to support a possible decline in popularity, but we need a few more releases to see if a downward trend has truly been established. This has allowed franchises like Battlefield to take away some of the market share and distinguish themselves through gameplay mechanics that CoD hasn’t felt necessary to explore.
So, when Activision released a video as part of their Game Developer’s Conference presentation today, which shows truly amazing graphics, I can honestly say that I was impressed, but not in the least bit more interested in their next title.
Activision representative Jorge Jimenez said the rendering was the, “culmination of many years of work in photorealistic characters.”
Check out the video below if you missed it. (Still photos posted throughout article)
(Activition made clear the demo is not a “gameplay” representation, but an example of techniques, direction, and future capabilities of their next gen character animations.)
Hopefully the growing number of criticisms will help nudge the CoD franchise to make some substantial improvements over the coming years, instead of the usual kill streak adjustments and new map selection. The reality is though, CoD has been so financially successful it wouldn’t make since to drastically change anything.
The Call of Duty you saw three years ago will be eerily similar to the one you see 3 years from now. Activision will continue to milk this cash cow for all it’s worth. Unfortunately, we may be getting a look at the only changes Call of Duty is likely to see for the next 6 years or so that it will take these types of graphics to make it into our living rooms.